2018 strategy workshop resources

Strategy Workshop

1. Planning

P.O.S.T.

  1. People/Personas
  2. Objectives
    • What do you want them to do?
      • Sales
      • Awareness
      • Education
      • Service
  3. Strategy
    • How will you get them to do that? What’s the payoff or appeal?
  4. Technology
    • Where will you find these people? On what channels or mediums?

2. Channels

  1. Which channels do your targets use now?
    1. Sprout Social
    2. eMarketer
    3. Pew Research
    4. Google search
  2. Which channels fit the context of the user’s anticipated behaviour and needs?

3. Creative

  1. Facebook creative hub
  2. Ad Parlor mockup tool
  3. AdWords Preview Tool (unofficial)

4. Landing page

  1. Mailchimp
  2. Instapage
  3. Unbounce
  4. Website builders:

5. Conversion points

Get your users to do something (read, watch, click, share, subscribe) and track it using:

  1. UTM codes
  2. Instapage-style tracking
  3. Heatmaps
  4. Analytics events
  5. Subscribers, attendees, buyers, downloaders, etc.

6. Ads

Get your users to do something (read, watch, click, share, subscribe) and track it using:

  1. Facebook ads
  2. Twitter ads
  3. LinkedIn ads
  4. Google ads
  5. EyeReturn
  6. Stackadapt