Preparing for digital marketing is like planning a flight.
You need a plane, a crew, a flight plan, fuel and instruments. Our proprietary, in-depth planning system identifies your target audiences, objectives, strategic approach, appropriate channels, engagement tactics, resources required, and success metrics.
Communicatto can help you get your social/digital media off the ground in 5 easy steps:
You can count on Communicatto to help plan your flight and keep you in the air. Meaning, we know how to get you to your digital destination.
Get on board!
Stories. Told by humans about humans.
It’s the new way of marketing. We’ll tell your stories with passion and enthusiasm and always from a person’s point of view. Our robust editorial workflow provides plenty of checks and balances before a story takes flight. We know how to mitigate risk while keeping it lively, and yes, we understand investor relations and disclosure too, so your CFO can sleep at night.
We craft compelling content (text, images, video, audio) that generates clicks, views, conversation, and conversions using this 7-step process:
Communicatto is your trusted outsourced corporate newsroom.
Tell us your story!
Conversation and community building. Daily.
There’s no point creating content if there’s no audience. These days there’s no audience without conversation (some of it heated). We have extensive experience in representing organizations in the daily turbulence of social media. The good, the bad, and the ugly – we’re prepared for any eventuality.
Here are 11 steps for a smooth social media flight:
Communicatto has built large audiences and millions of impressions for many clients, enjoyed lots of great conversations, educated and informed some folks, and taken the keys away from others. We will get you to your destination safe and sound. Now buckle up!
Find your voice!
Digital ads are not like traditional ads. Not even close.
A good mix of paid, owned, earned and social media advertising is the best way to build traffic to your website and to convert visitors into investors, applicants, or supporters. Our comprehensive campaign planning, monitoring and optimizing processes ensure you get the most bang for your buck – which is tech talk for highest click-through rates at the lowest cost per click.
8 things you need to know about digital advertising:
Traditional agencies simply dump your money into “spray and pray” campaigns that lead to your home page. We would never be so wasteful. And we can back our claims up with analytics.
Book your flight!
What’s working on the web and what’s not?
The boss likes pie charts. The board likes proof of ROI. The engineers want concrete measures. Fear not – our monthly analytics and reporting service and our Quarterly Health Checks will keep you on your flight path with minimal turbulence and plenty of chances to course correct so your career path is smooth too!
5 things you need to know to measure success:
We’re into what we call “scientific marketing”. Forget fluffy terms like “return on engagement”, we set out to have your audience do something useful. And we quantify that to better manage your performance.
Ready Set Measure!
If you’re invisible to Google, you may as well be invisible to the world.
How will the public, investors, media or candidates find you if your website isn’t optimized?
What if your competition is digitally outperforming you, or worse, poaching your name? The solution is search engine optimization (SEO). From SEO audits to strategy and website tuning, we’ll get you back on Google’s radar, in a good way.
5 critical SEO factors you need to consider:
Low or no Google presence means a potential loss of 50% – 66% of your traffic. That could be fatal! Don’t settle for page three of the search results. Get a boost in search engine performance with Communicatto’s SEO audit, assessment, strategy, training and content services.
Get found now!
Your website is the hub of your online presence.
But what if that hub is broken? Or congested? Or just old, dingy and boring? A quick audit can root out any issues and then you can decide on the facts whether your site needs a redesign, a rewrite, or a rebuild. Your website is the first impression you give to others. We’ll ensure it’s a solid reflection of your brand and culture.
9 questions to ask about your website:
If you answered no, or “I don’t know” to any of the above, it may be time for a web audit and assessment. Think of it like a plane inspection prior to takeoff. Why risk engine failure when a quick check will do?
This is your pilot speaking …
Digital marketing is a hot topic for conferences, seminars, and in-house training. If you need an entertaining, knowledgeable presenter to pilot your group through digital airspace, Communicatto can help.
We have extensive experience presenting as:
Our team of digital media experts is ready to educate, inform and amuse your audience. Book a Communicatto presentation customized to your industry or audience.
Press play now!
I have always found the assistance and insight provided by Communicatto to be very helpful and the information very beneficial for our clients from a social/digital media intelligence perspective.
Communicatto is exceptional in the business world. It has the expertise to deliver exceptional service to meet and anticipate your business needs. What you don't know can cost you - Communicatto has your back.
Communicatto has been great in looking at our overall digital picture from online to social and ecommerce. Not many offer that in one shop. They are willing to look at different issues and work outside the box while keeping us focused and on track. Great partner in our digital journey.
Communicatto took the time to learn all about us by actively listening, defining our strengths and weaknesses, and then developing a tailored strategy we can understand and act on in order to effectively communicate with our key stakeholders. The digital world is overwhelming but Communicatto is helping us navigate it with confidence.
Communicatto did a great job at scaling their services to suit our needs, we had limited social media savvy, but bringing everyone up to speed was a great help. Our social media branding increased markedly and we have been able to maintain this level thanks to Communicatto.
Having a Twitter or Instagram account doesn't qualify you as a digital marketer. What I like about the team at Communicatto, is that they understand the importance of the marketing plan and are as well versed in traditional marketing methods as they are in digital channels. They bring the power of an integrated marketing mix to the table and as technologies move at warp speed, they add value by staying on top of the new tools on the horizon.
Knowledgeable, personable and invested enough to want to understand the business. Our relationship didn't end at transaction; in fact, it's only been the beginning.
Great experience. Communicatto delivered a detailed service and was extremely easy to work with.
The Communicatto team delivers and then some.
Doug showed wonderful patience and understanding in working with me to build my web page and other important marketing material.
We really enjoyed working with the Communicatto team on the creation of our Math Minds website. The Communicatto team was very responsive and really listened to our goals for the site. Our project manager did a great job keeping the project on track, which was challenging given the number of partner organizations involved. The site looks great, is easy to navigate and has met all of our goals!
Communicatto is the best thing since sliced bread. My next cat's name will either be Doug or Kelly. Seriously though, you guys do so much for OL. You have taken our not-for-profit to the next level and it was a joy to work with you. I feel like you have our best interest at heart. What an amazing team you have!
Communicatto helped us address an immediate need for persona-based content to kick start a new demand generation program. Our writing team was knowledgeable, professional, easy to work with and provided quality copy that we were able to use right away. I'm looking forward to working with them again!
Communicatto offered very good value for the service they provided to our company. They are experts in their field and quickly became our trusted advisors who ably guided our entry into the social media realm and digital advertising.
I would not hesitate to recommend Communicatto's services, as Doug and his team are fabulous. We have used them to orchestrate social media seminars for our global communications team in addition to helping build out our social media platforms here at the corporate office.