Quiz: How effective is your brand awareness strategy?

11 Sep 2017 Quiz: How effective is your brand awareness strategy?

Brand awareness is an indication of how familiar audiences are with your brand, and how your reputation holds up. Awareness is often a campaign objective for businesses and associations that aren’t in the business of selling. But how do you measure something so intangible?

Factors such as website traffic, social media mentions and external media coverage are all good indications that you’re doing something right in this regard. But where exactly do you fall on the brand awareness scale? What could you do to improve your digital reputation?



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Take our quiz below to find out.

Brand awareness quiz:

Lindey Sudo
lindey@communicatto.com

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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