If we tell you that SEO matters more than ever to your success in 2021, do your eyes glaze over? We get it.
People often respond to terms like “search engine optimization” the way they do to most industry jargon — by tuning out. You know you ought to know what it means and that a lot of people are talking about it. But who’s got the time?
At Communicatto, we’re the digital dorks you need on auto-dial. We stay on top of things like SEO trends. And then we think about how to use those trends to your advantage, so you don’t have to.
As we learned in a recent Forbes article, effective SEO is the antidote to audiences who are getting tired of intrusive advertising:
According to a 2014 survey, 84% of the millennial respondents said they don’t like advertising (and many of them don’t trust it). It seems that many of this generation of buyers are becoming more resistant to traditional tactics like cold calling, email spam and even paid ads.
But with SEO, businesses can reach this demographic where they are already looking for brands — search engines. SEO works as a form of inbound marketing that attracts customers to you rather than interrupting their natural scrolling with pushy sales tactics.
The whole article is full of intriguing insights about why you should pay attention to SEO if you want to be successful in 2021.
Would you like to hear more about how we can pay attention to things like SEO for you? We’d love to chat and toss some ideas around!