We’ve written about how important it is to pump your digital presence up right now. For many people, the most significant piece of that is making sure you have a great website.
But website trends change, and staying on top of what’s hot and what’s not is a full-time job. We should know, it’s part of what we do at Communicatto!
We’ve been working with a bunch of organizations to tune their websites up for 2021. If that’s on your to-do list, now is the time to act!
99Designs had a good rundown of current trends, all of which are set to continue into 2021. Here are a couple of our favourites:
Imperfections that add personality
Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years.
This is a point we make all the time. Humans are viewing your website. And humans respond to emotion and creativity.
When you’re scrolling through websites, what do you do if they all start looking the same? You keep scrolling.
You can be professional while still presenting your personality. And that’s precisely what most viewers want.
Mixing photography with graphics
Overlapping original graphics on top of real photographs creates a memorable visual, which lends itself to letting your creativity go wild.
Who says you have to be a graphic designer to be creative? There are more tools available to unleash your creative capabilities than ever before.
None of us at Communicatto are professionally trained designers. But we are very imaginative and can translate creativity into reality, which is what matters the most!
Plus, as we’ve noted, using images is a crucial part of setting your SEO up for success.
Ultra minimalist navigation
[M]inimalist navigation takes away much of the difficulty in usability. The less a user has to think about moving around, the more time they spend immersed in the site[.]
Imaginative doesn’t necessarily mean messy. Your website can’t be a dog’s breakfast if you’re going to get people to stick around.
You want your site to look clean and easy to understand. People need to be able to find what they’re looking for as quickly as possible, or they’re likely to head somewhere else.
Like everything with digital communications, you need to be thinking about your audience when designing your navigation. And then, fashioning an overall design that is as clean and user-friendly as your navigation will help funnel your fans in the right direction.
To talk more about taking your website from fugly to fantastic, give us a call!