If you’ve ever felt confused about the purpose of blogging, you are not alone. There’s a common misconception that a blog is for trivial matters only, like posting cutesy mason jar recipes, sharing nail polish swatches, or recording your day-to-day existence like some sort of online journal.
In reality, maintaining a regularly updated blog that’s relevant to your business can drive more traffic to your site and establish your authority in your field. It’s also central to achieving the goals of your digital marketing strategy.
Check out the video below to discover a few more commonly confused blogging terms: