Hooked on photos: the power of visuals in content marketing

Hooked on photos: the power of visuals in content marketing

We’ve all heard the old storytelling cliché “show, don’t tell” – but did you know that this also applies to blogging? In order to tell a great story online, you need to harness the power of visuals in content marketing.

Photos and blogging go hand-in-hand – nothing grabs readers’ attention like visual content. Images, infographics and other means of “show” draw much more interest than plain old text ever could – and there’s tons of research to back this up.

If you’re looking for more evidence of the importance of photos in content marketing, check out our presentation below.


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Explore the impact of visuals in content marketing:

Looking for royalty-free images? Pixabay is a great resource.

Canva offers both free and paid options for photo editing and design.

Looking for other ways to add visual interest to your blog posts? Check out last week’s post on memes.

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