This post is part of our ‘Make hay while the sun shines’ series – a guide for using summer downtime to clean up your digital strategy.
Understanding your target audience is the crux of content marketing – if you don’t know who your audience is, your digital strategy probably isn’t going to land.
With this in mind, why not take a little time during the summer slowdown to gain a better understanding of your audience? By studying up on the very people that you wish to connect with now, your content will improve tenfold and you’ll be able to hit the ground running come fall.
Below, we’ve rounded up all of our audience-related posts, thus creating (drumroll, please) Communicatto’s ultimate guide to target audiences. If you truly want to know your audience, you’ve come to the right place!
Get to know your target audience:
How to create the perfect marketing persona – Broad strokes aren’t helpful when it comes to understanding your ideal online audience. Therefore, we created an infographic to walk you through the process of creating detailed, life-like personas.
Target audiences and education:
Build awareness through digital media – Thanks to digital media, it has never been easier to share information quickly. But in order to truly make an impact, you’ve got to back your facts up with a strong strategy. If you’re looking to educate your target audience through your blog or social media, check out our SlideShare presentation for tips and tricks.
Focus on your audience by cleaning up your “following” count:
Social media housekeeping: why you must clean up your “following” count – When was the last time you reviewed the accounts you follow on social media? If you’re not following your target audience, your social media strategy could be in jeopardy. Our infographic makes a case for cleaning up your social media “following” count.
Deep dive into social media’s generational divide:
Talkin’ ‘bout my generation: age demographics and social media – When it comes to digital media, Millennials, Gen Xers and Baby Boomers all have different wants, needs and habits. Our video breaks down age demographic stats so you can start connecting with your target generation via your blog, social media, website and more.
Draw audiences in with these writing tips:
Web writing that grabs the reader — blogging basics – Never overlook the power of a well-written blog post. If you want your posts to grab the attention of your target audience, you’ve got to get your time-crunched readers in, out and on their way.
Have any remaining questions about target audiences? Leave a message in the comments and we’ll make sure to get back to you.