When was the last time you saw a commercial during a commercial break in a regularly scheduled program on your television? For many of us, it’s been a while.
That’s because advertising trends continue to favour digital channels over traditional media.
According to a recent report from the Interactive Advertising Bureau (IAB), the shift in advertising from traditional media to digital media is still going strong in 2020. So preparing a marketing plan with plenty of digital advertising is vital for success in 2021.
We decided to make an easy to access infographic with highlights from the IAB report on the trends for advertising in 2020:
If you want to take advantage of those advertising opportunities with a data-driven digital plan, Communicatto can help!
Get in touch with us to start planning for 2021 today!