If you’ve started putting your digital marketing plan together for next year, you’ve probably put some time into figuring out the top-performing social media platforms of 2020. It’s important to know where you should be focusing your attention in 2021.
And that can be challenging because there are a lot of social media options out there. For example, here is a headline telling you about the 75+ social media sites you need to know in 2020.
If you’re like us, the idea of going through more than 75 different sites makes you want to run in the other direction screaming. Who’s got that kind of time?
Thankfully, the folks over at Adobe have a much more manageable list of the 7 Top Social Media Sites You Need to Care About in 2020. Phew, we can handle seven.
What’s particularly helpful about Adobe’s rundown is that they provide a synopsis at the end of each section. For example, when it comes to the Instagram section, they say:
You Should Prioritize Instagram if: Your target audience is under the age of 40, you run a lifestyle, ecommerce, or photography business.
Or when talking about Facebook, the article advises:
You Should Prioritize Facebook if: You want to reach an audience of adults and have engaging visual (or video) content that can capture their attention, invoke an immediate emotional response and make them excited to share with their friends. Or if you want an easy way to create an online community around a topic or business.
Digging into demographics and figuring out where your target audience spends its time is an excellent way to winnow your list down. And making sure that you create content appropriate for the platform you’re using is also vital.
But posting a cool video or a nice image is only part of the puzzle. It’s easy to talk about creating content that captures people’s attention, but doing so is a different story altogether.
You’ll want to build a persona that helps you get inside your audience’s head and figure out what sorts of things motivate them. After all, just watching your video isn’t what you really want your audience to do.
And you need to have a strategy that takes your audience from watching a video (or looking at an image) and moves them to booking an appointment, subscribing to a service, becoming a member, or making a donation.
If you could use some support coming up with that process and getting your 2021 plan primed for success, drop us a line. Communicatto is here to help!