
Social media analytics on a budget
So you’ve set up your Twitter, Facebook and Instagram accounts. You’re pumping out content, interacting with other users and have even come up with a strategy….
So you’ve set up your Twitter, Facebook and Instagram accounts. You’re pumping out content, interacting with other users and have even come up with a strategy….
This post is a part of our community management series – a guide for managing issues in the digital age. Social media provides endless opportunities for…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Businesses that use social media in their marketing are quickly learning the value of using “influencers” to increase reach. But how do they know the influencers…
Here’s a million-dollar question in the world of digital marketing: Are marketers buying ads on the right channels? More and more money is being spent on…
Ever notice how the same kind of content shows up again and again in your social media feeds? You like one cat video; suddenly, your entire…
Twitter is an unquestionably powerful social media marketing platform, but it’s also known for its ability to bring out the ugly side of humanity. The latest…
Trust in social media advertising is taking a beating these days. It’s certainly not being helped by the current controversy over personal data breaches, particularly with…
In a world where social media can make or break your organization, the business of buying bots can certainly be tempting. Bots, or fake social media…
On February 22, Robin Eldred, Communicatto’s Director of Advertising, hosted a webinar on one of our favourite topics: digital advertising. Robin’s digital expertise made for an…