
More Canadian companies need to harness the power of storytelling
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
Trust in social media advertising is taking a beating these days. It’s certainly not being helped by the current controversy over personal data breaches, particularly with…