
How to master the art of target audience research
An effective digital marketing strategy starts with target audience research. Usually, this involves creating audience personas. But these personas need to be more than just figments…
An effective digital marketing strategy starts with target audience research. Usually, this involves creating audience personas. But these personas need to be more than just figments…
When it comes to social media, your brand is probably on the “big four” platforms: Facebook, Instagram, Twitter and LinkedIn. And for good reason – your…
Trying to reach new audience members, or just feeling uninspired by your current content mix? Sounds like you need to refresh your content strategy. No matter…
With so much marketing advice available online, it’s hard to know who to trust. Unfortunately, not all advice is created equal. Pick the wrong source, and…
Instagram, everyone’s favorite photo-sharing app is, well, no longer a photo-sharing app. The news of this major pivot comes courtesy of Adam Moserri, the head of…
Ever feel like uploading and posting social media content takes forever? Coming up with content ideas is a big enough job. Why is social media scheduling…
For years, creating organic Instagram engagement has been an uphill battle for many brands. Thanks to Instagram’s algorithm, comments, likes and shares have decreased significantly. Needless…
Do you use social media the same way you did five years ago? Probably not. Social media trends change like everything else. Best practices get updated…
When was the last time you saw a commercial during a commercial break in a regularly scheduled program on your television? For many of us, it’s…
In our last blog post, we talked about voice, vision, and values. Perhaps that got you thinking about Communicatto’s vision and values. I think everyone agrees…