
Could TikTok marketing supercharge your social media?
By now, you’re probably familiar with TikTok, the super-popular (as in 1 billion active monthly users) video-sharing platform. While TikTok was originally a Gen Z thing,…
By now, you’re probably familiar with TikTok, the super-popular (as in 1 billion active monthly users) video-sharing platform. While TikTok was originally a Gen Z thing,…
While the upcoming decade is sure to bring many changes to the state of digital advertising, one thing’s for sure: Facebook advertising isn’t going anywhere anytime…
Target audiences come in all shapes and sizes. Luckily, social media is a powerful tool for building connections – no matter who your audience is, you…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Here’s a million-dollar question in the world of digital marketing: Are marketers buying ads on the right channels? More and more money is being spent on…
Trust in social media advertising is taking a beating these days. It’s certainly not being helped by the current controversy over personal data breaches, particularly with…
Navigating the world of social media advertising can be confusing for professionals, many of whom are new to the game. They have been told that social…
When looking ahead to 2018, it’s easy to get excited about all the opportunities that digital marketing presents. From social media stardom to successful ad campaigns,…
Digital advertising evolves with each passing year – but can the same be said for traditional advertising? With digital ads, much thought goes into the creative…
The advertising world is in constant flux, but the power of digital ads remains unquestionable. While the death of traditional advertising has long been debated, digital…