
5 shocking digital marketing stats from 2018
As we transition into Q4 of 2018, it’s the perfect time to reflect on the past year while planning for the future. This is especially true…
As we transition into Q4 of 2018, it’s the perfect time to reflect on the past year while planning for the future. This is especially true…
Social media has made connecting with people a simple, everyday part of our lives, but if you’re a business, organization or association, how do you make…
A website has to be more than fast-loading and good looking to get people to spend time on it. It has to be engaging – a…
The spoken word is a great way to reach audiences, and that’s why more Canadian organizations are embracing podcasts. “Podcast listenership is growing in Canada,” says…
These days, Facebook ads are becoming a must-do for most organization. Recent changes to Facebook’s algorithms have stifled organic reach; now, you’ve got to pay to…
Measuring the return on investment (ROI) on social media is a tricky endeavour when selling ideas instead of products. Retailers and service providers have it relatively…
As traditional media – radio, television and newspapers – make changes in the way they deliver the news, they are discovering that a robust social media…
Let’s be honest – no one can resist a good quiz (and we’re not talking about school quizzes here). Featured everywhere from magazines to Facebook, quizzes…
Sometimes it seems the oil patch is constantly losing in the battle for public opinion. Energy giants often take a beating in public image and branding…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…