
4 Canadian brands that mastered the COVID-19 pivot
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
“Pivot”. “Unprecedented”. “Toilet paper shortage”. These terms were trending throughout 2020. And while we hope to regain some semblance of normalcy in 2021, “pivot” is still…
By now, you’re probably familiar with TikTok, the super-popular (as in 1 billion active monthly users) video-sharing platform. While TikTok was originally a Gen Z thing,…
Now that we’re about a month into 2021, it’s a great time to refocus and reconnect with our goals for the year. After all, New Year’s…
As we get closer to 2021, it’s clear that digital advertising is more important than ever. A recent article from Smart Brief looking at four major…
We’ve said it before, and we’ll say it again: SEO and showing up on Google are key to your digital marketing success in 2021. To that…
How could we not do a Halloween themed blog post? Taking a pass on this opportunity would be frightfully irresponsible of us! Holidays like Halloween are…
Let’s face it; Ryan Reynolds is a marketing genius. Whether you’re talking about his Mint Mobile commercial with Rick Moranis or his Peleton clap-back commercial for…
Has a website ever elicited a specific emotion from you? Sometimes it doesn’t even have to do with the words or imagery you’re looking at —…
We’ve written about how important it is to pump your digital presence up right now. For many people, the most significant piece of that is making…
Do you use social media the same way you did five years ago? Probably not. Social media trends change like everything else. Best practices get updated…