Tag: design

Top 10 mistakes to avoid.

Ten Twitter mistakes to avoid

Clients often ask me about the “cultural norms” of social media. Like many social media consultants, I reflexively dive into the cocktail party metaphor (act like you would at a cocktail party). Or I give them the “mind your manners like mom said” spiel. Or the “if you wouldn’t say it on the nightly news, don’t say it on social media,” followed by lots of psychobabble on being engaging and transparent.

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