
Visual branding and design: How to look amazing on social media
Here’s the thing about social media: The quality of your content doesn’t really matter if that content doesn’t look really, really good. All your social media…
Here’s the thing about social media: The quality of your content doesn’t really matter if that content doesn’t look really, really good. All your social media…
Planning a digital strategy is one thing, but how can it take off if you don’t have your target audience’s attention? The seemingly simple task of…
Clients often ask me about the “cultural norms” of social media. Like many social media consultants, I reflexively dive into the cocktail party metaphor (act like you would at a cocktail party). Or I give them the “mind your manners like mom said” spiel. Or the “if you wouldn’t say it on the nightly news, don’t say it on social media,” followed by lots of psychobabble on being engaging and transparent.