
More Canadian companies need to harness the power of storytelling
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
Businesses that use social media in their marketing are quickly learning the value of using “influencers” to increase reach. But how do they know the influencers…