
Social media reach is declining: One solution? Paid distribution
An interesting post on LinkedIn by Ryan Holmes, CEO of Hootsuite, caught my eye recently. Of course, the headline helped – Social media is dead. Long…
An interesting post on LinkedIn by Ryan Holmes, CEO of Hootsuite, caught my eye recently. Of course, the headline helped – Social media is dead. Long…
Recent quarterly financial results from Postmedia, the country’s largest newspaper chain, continue to indicate in a dramatic way the shift that is taking place in the…
Here at Communicatto, we’re all about staying ahead of the digital media game. In order to do so, we’ve got to prepare in advance – but…
From November 6-8, Communicatto’s founder and president Doug Lacombe emceed and presented at the Communications for Associations conference in Ottawa, ON. The Communicatto-sponsored event was a…
For association communicators, meeting objectives while navigating the tricky world of digital media can be an immense challenge. Fortunately, a little information and insight can go…
It’s official, folks: 2017 is almost halfway over. Believe it or not, Canada Day is just around the corner, bringing major branding opportunities for Canadian businesses…
2016 was an exceptional year for Canadian social media campaigns – from viral videos to awe-inspiring photography, many brands used multimedia to expand their reach. As…
A Communicatto digital strategy case study Since 1981, Operation Lifesaver (OL) has been the backbone of railway safety education in Canada. Railway incidents kill or seriously…
Let me tell you a story. Back when I was growing up, I lived in a provincial park far away from civilization. To get to school…
Human beings are a little weird about their health and in many ways digital technology has made us even weirder. Google has made me a minor hypochondriac…