
Podcasts are a great way to catch your audience’s ear
The spoken word is a great way to reach audiences, and that’s why more Canadian organizations are embracing podcasts. “Podcast listenership is growing in Canada,” says…
The spoken word is a great way to reach audiences, and that’s why more Canadian organizations are embracing podcasts. “Podcast listenership is growing in Canada,” says…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Sometimes it seems the oil patch is constantly losing in the battle for public opinion. Energy giants often take a beating in public image and branding…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…
Navigating the world of social media advertising can be confusing for professionals, many of whom are new to the game. They have been told that social…
The use of digital video ads is growing in Canada and will likely do so for years. But marketers and advertisers must be wondering how effective…
Recently, we warned that digital ads have the potential to go unseen. Your website can suffer the same fate. If your website doesn’t feature prominently in…
It takes an online community to curb disruptive ads “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”…
It doesn’t take a rocket scientist these days, poring over reams of data, to figure out where companies and businesses are focusing their media ad spending…
When it comes to consumers and their use of technology, Calgary university professor Tom Keenan is regarded as one of the country’s leading experts. And he…