
How to master the art of target audience research
An effective digital marketing strategy starts with target audience research. Usually, this involves creating audience personas. But these personas need to be more than just figments…
An effective digital marketing strategy starts with target audience research. Usually, this involves creating audience personas. But these personas need to be more than just figments…
Let’s talk about creating an online course – because it seems like everyone (and every business) is launching a course. Who can blame them – courses…
According to Jeff Bullas, a leading digital marketing blog, “In 2017, 86 per cent of marketers said that they used influencer marketing, and 39 per cent…
What’s the holy grail of content marketing? That would be conversion. Conversion occurs when your audience completes actions that further your organizational objectives. Whether you want…
In the complicated world of social media marketing, knowing which platforms attract which sectors of the population is critical to success. Katie Lebel, assistant professor in…
Let’s be honest – no one can resist a good quiz (and we’re not talking about school quizzes here). Featured everywhere from magazines to Facebook, quizzes…
This post is part of our ‘Make hay while the sun shines’ series – a guide for using summer downtime to clean up your digital strategy….
One of the biggest questions that comes up for content marketers is who am I making this content for? After all, if you’re going to dedicate…
I teach a lot of social media and Internet strategy seminars. The feedback forms always say I have a way of making the complex comprehensible. Since…