Last week, we explored strategies for using social media Story features. Now, we’re focusing on the OG of social media Stories: Snapchat.
While Snapchat is often recognized for reaching a younger demographic, not everyone on the platform is still in high school. In fact, 30% of Snapchat users are over the age of 30 and users between the ages of 45 to 60 spend the second-largest amount of time each day with the social network after Millennials.
Although Snapchat’s demographics may not be as far reaching as other social media platforms like Facebook and Instagram, it hasn’t stopped many brands from finding major success on the picture and video sharing app. Let’s take a look at how Snapchat has helped some of the biggest brands reach and connect with their target audiences. You might be surprised by a few of the platform’s success Stories.
5 of the best Snapchat content marketing examples:
- The New York Times (@thenytimes): It goes without saying that The New York Times knows how to tell a good story – and they hold themselves to the same standard when it comes to Snapchat. From behind-the-scenes glimpses into life at The Times to coverage of current events, their account is the perfect example of mainstream media adapting to today’s social media trends while staying on-brand.
- Taco Bell (@tacobell): Many fast food companies use Snapchat, but Taco Bell has gained a reputation for being one of the best. From highly entertaining Stories to sponsored taco shell lenses (pictured below), Taco Bell has used Snapchat’s key features to improve their brand’s reputation while never straying far from the minds of their followers. After all, who wouldn’t be hungry after seeing their own head transformed into a glorious taco?
- CBC Sports (@cbcsports): CBC Sports’ Snapchat content does an excellent job of profiling Canadian athletes of all varieties, from amateurs to Olympic medalists. By providing followers with insider information on their favourite athletes and sporting events, CBC manages to entertain while building support for Canada’s athletic community.
- Cosmopolitan (@cosmomag): Every day, Cosmopolitan publishes a new Story to Snapchat’s Discover page (which is a collection of Stories from major mainstream media outlets). These stories are visible to everyone on Snapchat, not just Cosmopolitan’s followers, so you know the quality of this content has to be good. Cosmopolitan’s stories are on-brand, appealing to their target audience and they promote the content on their website – what more could you ask for?
- Nasa (@nasa): When it comes to Snapchat, Nasa has a clear advantage in the content department – after all, how many other accounts send snaps from the International Space Station? Along with out-of-this-world videos and images, Nasa supplements their snaps with fun facts and plenty of insight into what it really means to be an astronaut. Let’s face it: most of us will never make it to outer space – but Nasa’s Snapchat is an enjoyable alternative.
If you’ve ever considered integrating Snapchat content into your social media strategy, we hope our list provides you with plenty of inspiration to do so!
What are your favourite brands to follow on Snapchat? Let us know in the comments!