How exactly does Google’s algorithm evaluate your website? There are tons of factors that Google takes into account – but the EAT guidelines cannot be overlooked.
EAT stands for expertise, authoritativeness and trustworthiness – three qualities every high-ranking site should possess. Each time someone performs a search query, Google aims to provide the highest quality results. If your site seems sketchy or illegitimate, the search engine giant simply won’t send traffic your way.
That’s why we came up with this handy Google EAT checklist. The next time you perform an SEO audit on your site, make sure to check all these items off your to-do list. Your efforts will pay off in Google’s search results!
Communicatto’s Google EAT checklist:
Need extra SEO help? Reach out to us! We’ve helped many of our clients rank higher on Google, and would love to do the same for your site.
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