Ever feel like uploading and posting social media content takes forever? Coming up with content ideas is a big enough job. Why is social media scheduling so time-consuming on top of that? If you want to make your social media scheduling more efficient, you’ve got options. Keep reading for our best tips for making content loading a breeze!
Speed up your social media scheduling process in 5 steps:
1. Use a social media scheduling tool
First and foremost, you’ve got to have a scheduling tool like Sprout Social or Later. Posting directly on social media platforms is time-consuming, and you’ll have to remember to post your content every. single. day.
Scheduling tools, on the other hand, make life much easier. They have tons of convenient features like media libraries and hashtag suggestions, and they allow you to schedule the same post on multiple platforms.
Who doesn’t love a tool that lets you set it and forget it?
2. Do your hashtag research beforehand
Nothing’s worse than almost being ready to hit the “schedule” button on your posts, only to realize you forgot about hashtags. Yikes.
Find hashtags that fly slightly under the radar – the more popular the hashtag, the bigger the competition.
According to Later, “It’s better to find and use hashtags that are smaller, more niche, and have an engaged audience that’s relevant to your industry.”
You can discover hashtags directly on social apps, or use tools like Hashtagify. Keep a list of your go-to hashtags, and use them in tandem with post-specific ones. You’ll cut down on research time while keeping your hashtag strategy fresh.
3. Work in batches
Bouncing around from task to task is a great way to hurt your overall productivity. That’s why we love content batching. When you focus on one task at a time, it’s easier to get “in the zone”.
Break the process down into batches. Take one day to write your social media posts. Take a break, then create all your graphics. Then do your hashtag research.
You get the picture.
Once you’re done, it will take no time at all to pop everything into your scheduling tool.
4. Have a folder of go-to images
Image hunting slowing you down? Whether you’re scavenging through a messy Google Drive folder or searching for images on stock photo sites, organization is key.
Clean up that photo folder ASAP. Stop procrastinating and book a photoshoot or two with a local photographer. Spend an hour or two creating a photo library with shots from your favorite stock photo site.
Don’t waste time scrambling for photos at the last-minute; have a robust folder of ready-to-go photo options to simplify your scheduling process.
5. Post at the best possible times
If you’re going to schedule social media content, you better schedule it to go out at the best possible time. That’s another benefit of scheduling tools – many of them suggest the best times to post on each platform. If you’re looking to boost your social media engagement stats (and who isn’t?), this is one easy step that could make a huge impact.
Of course, the easiest (and most effective) way to schedule your social media content is to outsource it! Looking for help with your social scheduling, strategy, management and more? We’d love to hear from you!