Brand awareness is an indication of how familiar audiences are with your brand, and how your reputation holds up. Awareness is often a campaign objective for businesses and associations that aren’t in the business of selling. But how do you measure something so intangible?
Factors such as website traffic, social media mentions and external media coverage are all good indications that you’re doing something right in this regard. But where exactly do you fall on the brand awareness scale? What could you do to improve your digital reputation?
Take our quiz below to find out.