Happy New Year! Now that the holidays have come and gone, it’s time to refocus on your goals, visions and strategies – especially your marketing strategy. Of course, coming up with a solid strategy can be difficult, considering how quickly the digital marketing world evolves. Luckily, if you’re trying to plan for 2022’s digital marketing trends, we’ve got some ideas.
Keep reading to discover our predictions!
Our top 4 predictions for 2022’s digital marketing trends:
1. The metaverse takes off
Facebook recently introduced Meta, the new name for its parent company. But that’s not all – Mark Zuckerberg is also *really* excited about something called “the metaverse“. Throughout 2022, digital marketers will scramble to figure out what the metaverse actually is, and how they can put it to work for their digital strategies.
While the metaverse is in its very-early days, we’ve got some information to work with. Wikipedia defines it as a “hypothesized iteration of the Internet, supporting persistent online 3-D virtual environments through conventional personal computing, as well as virtual and augmented reality headsets.”
Does that clear things up for you?
It might take time to figure out how the metaverse will fit into the digital marketing landscape. But it’s undoubtedly going to change the game – whether we like it or not.
2. The return of Instagram’s chronological feed boosts engagement levels (or, at the very least, morale)
Thanks to a lawsuit regarding the damaging effects of Instagram’s algorithm on young people, its chronological feed will be making a return.
Instagram’s algorithm has been the bane of every social media marketer’s existence for years. Users will still have the option to keep the algorithm, but this major update could help brands restore their faith in Instagram marketing. After all, there’s nothing worse than spending hours creating content that your followers don’t even get to see!
3. More brands focus on LinkedIn
LinkedIn might not seem like the most exciting social media platform, but 2022 could change that. MarTech reports that LinkedIn’s revenue is up 42 per cent and its advertising revenue is up 61 per cent YoY. More than ever, people are connecting and building communities on LinkedIn. In Q1 of 2021, LinkedIn increased conversations by 48 per cent. Looks like LinkedIn users are super eager to connect with each other!
If you’re looking for opportunities to tell your brand’s story, LinkedIn could take on a bigger role in your social media strategy.
4. AI and machine learning fuel digital marketing strategies
From social media, to SEO, to email marketing, everything uses AI/machine learning these days. And that’s great – to a degree. We all want tools to help us save time, use our resources in smarter ways and optimize our content strategies. But our target audiences are human – and they want human connection (which is probably why conversational copywriting is so popular).
Throughout the next year, innovations in AI are all but guaranteed. Why not review your digital marketing and communications systems, and find opportunities to automate?
Just keep an eye out for those pesky reproducing robots. The future is now, folks!
We can’t wait to see how 2022 changes the digital marketing game. But no matter what comes, you need a solid strategy to keep your brand afloat. Need help? Get in touch with us!