Planning a digital strategy is one thing, but how can it take off if you don’t have your target audience’s attention? The seemingly simple task of getting noticed can be very difficult, given the average length of online attention spans. If you want to catch the eye of your audience, you’ve got to make sure your content is, well, eye-catching.
That’s where infographics come in. Bold, bright and fun, a good infographic lays out key information in a highly visual manner in order to keep readers’ interest. Humans are visual creatures; adding colour and design to otherwise ordinary copy can help you stand out from the crowd.
Luckily, minimal design skills are needed to create beautiful, well-structured infographics. We created a – surprise! – infographic to show you how it’s done.
Infographic design made easy:
And you’re done! Infographics may look like works of art, but that doesn’t mean only tortured artists can make them. If you want to engage your audience with a great infographic, you just need to find a design program that works for you.
Canva is an easy option for infographic design – check it out!
Buffer has a great Canva tutorial video if you need extra guidance.