If your role has anything to do with digital communications, then you’ve probably heard the term content marketing before. It gets thrown around a lot. But what is content marketing, and how do you craft it effectively?
That’s a good question! Someone asked the same thing at one of our Question Period sessions.
We’re going to let Doug answer it again in a series we’re calling High-Powered Question Period! We’ll be taking some of the best questions Doug was asked and clipping his answers so you can check them all out — just like this one:
Stay tuned for more answers. And if you have a question related to digital marketing or digital communications, send us a note!