Hashtag your way to social media success with this easy guide

Hashtag your way to social media success with this easy guide

After crafting the perfect social media post, there’s one last crucial step you must take before sending it out to the world: adding the right hashtags. Often times, people get lazy and just cram in whatever ones they can think of last minute – but this is a huge missed opportunity.

The right hashtags can expose your brand to new target audience members – which is a big reason you’re on social media in the first place, right? Many popular social accounts build their success on hashtag research; even adding just one well-selected hashtag can increase a post’s engagement by 12.6%. But in order for that to happen, you’ve got to select – and create – the right ones for your brand.

Hashtag strategies don’t have to be complicated. Check out our infographic below to get easy, actionable tips!


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