After crafting the perfect social media post, there’s one last crucial step you must take before sending it out to the world: adding the right hashtags. Often times, people get lazy and just cram in whatever ones they can think of last minute – but this is a huge missed opportunity.
The right hashtags can expose your brand to new target audience members – which is a big reason you’re on social media in the first place, right? Many popular social accounts build their success on hashtag research; even adding just one well-selected hashtag can increase a post’s engagement by 12.6%. But in order for that to happen, you’ve got to select – and create – the right ones for your brand.
Hashtag strategies don’t have to be complicated. Check out our infographic below to get easy, actionable tips!
Find out how to #win the hashtag research game:
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