This post is a part of our PESO model blog series – a guide to the basics of paid, earned, social and owned content.
Curious about bringing on a guest blogger? You should be – having an online influencer vouch for your brand could be the game-changer your business is looking for.
Simply put, a guest blogger is someone outside of your company who writes posts for your blog. Many brands choose to feature popular bloggers and content creators on their own blog and social channels, and those guest bloggers benefit from reaching a wider audience.
But what’s in it for businesses? To get a better idea of why guest bloggers could improve your digital strategy, check out our video below.