Shaking up your digital content strategy? Find a guest blogger

20 Feb 2018 Shaking up your digital content strategy? Find a guest blogger

This post is a part of our PESO model blog series – a guide to the basics of paid, earned, social and owned content.

Curious about bringing on a guest blogger? You should be – having an online influencer vouch for your brand could be the game-changer your business is looking for.

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Simply put, a guest blogger is someone outside of your company who writes posts for your blog. Many brands choose to feature popular bloggers and content creators on their own blog and social channels, and those guest bloggers benefit from reaching a wider audience.

But what’s in it for businesses? To get a better idea of why guest bloggers could improve your digital strategy, check out our video below.


4 big benefits of finding a guest blogger:

Lindey Sudo
Lindey Sudo

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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