Understanding your target audience is absolutely essential for your content marketing strategy. Fortunately, taking a look at your audience’s generation could offer up valuable insight. Baby Boomers (ages 55+), Gen Xers (ages 34-54) and Millennials (ages 18-35) all have unique perspectives, needs and wants. As a result, the way they consume social media content varies greatly, too.
Which social media channel does your audience prefer? What kind of content do they enjoy? What makes them hit the ‘unfollow’ button? Our video below will help you answer these questions and navigate the generational divide.
Social media’s generation gap:
For more information on target audiences, check out our infographic below.