The advertising world is in constant flux, but the power of digital ads remains unquestionable. While the death of traditional advertising has long been debated, digital advertising continues to bring in record-breaking profits.
If you aren’t already using digital ads to improve your online strategy, you could be stuck in an advertising rut.
To help you decide whether or not digital advertising is for you, we’ve created a decision tree that will guide you in the right direction.
Does your business need digital ads?
Recognizing the benefits of digital advertising is a great first step, but to get the most of it, you’ll want to do it right. For more on that, check out this post on online ad best practices.
If you’d like to discover more about the basics of digital advertising, Facebook created a guide for businesses.