Let’s be honest – no one can resist a good quiz (and we’re not talking about school quizzes here). Featured everywhere from magazines to Facebook, quizzes have long been a popular form of entertainment – after all, they have the unique ability to satisfy the human need for self-discovery while also providing a little mindless entertainment. On top of all that, quizzes also present a number of digital marketing opportunities.
In terms of traffic and engagement, quizzes could be your new secret weapon. Take Buzzfeed’s “What City Should You Live In?” quiz for example. This “silly” quiz has generated 20 million unique visitors – and that’s just one quiz out of the hundreds available on their site.
Audience members are very likely to share quizzes with their followers, which is great news if you’re looking to reach a wider audience (and who isn’t?). Buzzsumo’s research indicates that “on average a quiz gets shared 1,900 times”.
If you’re looking to try something new with your content marketing efforts, try out Qzzr for all your quiz-making needs. If you’re still unsure, take our – surprise! – quiz to find out if quizzes are right for your strategy.
Are quizzes right for your digital strategy?