David Ogilvy, “The Father of Advertising”, once said:
“Our business is infested with idiots who try to impress by using pretentious jargon.”
Ogilvy’s words ring especially true when it comes to digital advertising terms. Devising an online advertising strategy can be intimidating; if you don’t understand the language involved, it can feel nearly impossible.
Not to fear – we’ve compiled a list of commonly confused words to help you navigate the jargon like a pro.
Get familiar with the weird web words of digital advertising:
Expand your digital advertising vocabulary even further with this list of wacky online advertising words from Wikipedia.