How to create videos for your business – a guide for novices

12 Jun 2017 How to create videos for your business – a guide for novices

There’s no doubt about it – audiences love video content. As WordStream reports, “one-third of online activity is spent watching video”. From incredible ad campaigns to inexplicably wonderful tiny kitchen cooking shows, video has become the go-to medium for entertainment, education and content marketing.

While many businesses would like to get in on the action, the goal of making high-quality videos seems, for some, unattainable. But believe it or not, creating engaging videos can be simple, cost-efficient and fun. You don’t even need video equipment – simply using photos and text can be effective, too.

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Check out our infographic below to find out how to make your own content marketing videos, no experience needed.

How to create videos for your business:

create videos


Helpful video-making links:

Animoto – Easy to use video making tool

Moovly – Cloud-based platform for creating animated videos and more

Pixabay – Royalty-free photo and video provider

Bonus: Check out Hubspot’s tips on making videos for each social platform.

Lindey Sudo
Lindey Sudo

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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