When it comes to content marketing, video content is incredibly powerful. However, many businesses fear that videos are too costly to use in their content marketing strategy – this couldn’t be further from the truth.
Almost every business has the tools to create videos. High-definition cameras come with every smartphone and video platforms like Vimeo, Facebook, Wistia, Instagram, Periscope and Vine are widely available online. Truly, there has never been a better time for user-generated videos.
To help you grasp just how powerful video is in content marketing, we’ve created a video of our own that breaks down the stats.
5 things you need to know about video content:
Need help deciding which video platform is for you? Marketing Land has created a very informative chart: