What’s the holy grail of content marketing? That would be conversion.
Conversion occurs when your audience completes actions that further your organizational objectives. Whether you want people to download your whitepaper, sign up for your webinar, attend an event or apply for a job, measurable goals should serve as the foundation of your digital strategy.
If you’ve ever struggled to convert your target audience, you’re not alone. According to WordStream, the average website conversion rate is 2.35 per cent. For all the hours people spend online, they clearly aren’t spending them actually converting.
However, there are actions you can take to amp up your conversion strategy – in other words, conversion rate optimization (CRO). Check out our video below to find out how.