When it comes to digital marketing, you can’t ignore the importance of conversion rates. The two terms are often thrown around together – after all, conversion is a big indicator of marketing success. But for those who are new to the digital marketing game, the word “conversion” might sound less like marketing and more like cult brainwashing techniques (or worse – math class).
Not to fear – in a nutshell, conversion occurs when digital audience members perform specific actions that further your business’ objectives. Basically, your conversion rate indicates whether or not your audience is doing your bidding. Maybe we are talking about cults after all.
If you want to meet your digital objectives, the first step is understanding the nuts and bolts of conversion. Below, we’ll guide you through all the must-know basics of conversion rates.
Start boosting those conversion rates:
- Set meaningful goals. What do you want to achieve? Whether you want your audience to watch your video or download your whitepaper, you must create a specific call to action. No matter your platform (i.e. you website, blog, social media profiles, newsletter or digital ad campaign), make sure your call-to-action is clear, easily accessible, appealing and measurable.
- Use the right tools. Speaking of measurability, you must collect data to back up the success of your conversion goal. The numbers don’t lie; having the right software can make or break a conversion campaign. Google Analytics is the go-to tool for digital marketers, but most social media platforms also provide data and analytics to help you measure conversion.
- Leave room for adjustments. If your conversion rates aren’t where you’d like them to be, it’s time to rethink your approach. Maybe your call to action lacks visual appeal, or maybe you’re not using the right platform for your audience. A little trial and error is often required in order to make your conversion ratings take off.
If you want your conversion rates to go through the roof, it’s going to take a little time and strategic planning. As long as you set the right goals for your business, the rewards will be well worth the effort.