Content is Queen, Strategy is King

26 Jun 2017 Content is Queen, Strategy is King

You’ve probably heard the saying “Content is King”. It’s an adage often thrown around by content marketers – but is it really true?

On June 24, our president and founder Doug Lacombe spoke at IABC Calgary’s Transform event. During the conference Doug suggested that strategy is the true ruler of the realm, Game of Thrones-style (minus the dragons).

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Strategy Game of Thrones

As Doug pointed out, while there’s no need for a beheading or a Red Wedding, perhaps it’s time that content and strategy share the (iron) throne. Review the presentations below to learn how to use this concept in your communications planning.

Strategy is King:

Content is queen from Communicatto Inc.

Lindey Sudo
Lindey Sudo

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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