You’ve probably heard the saying “Content is King”. It’s an adage often thrown around by content marketers – but is it really true?
On June 24, our president and founder Doug Lacombe spoke at IABC Calgary’s Transform event. During the conference Doug suggested that strategy is the true ruler of the realm, Game of Thrones-style (minus the dragons).
As Doug pointed out, while there’s no need for a beheading or a Red Wedding, perhaps it’s time that content and strategy share the (iron) throne. Review the presentations below to learn how to use this concept in your communications planning.