Common SEO mistakes (and how to avoid them)

12 Feb 2018 Common SEO mistakes (and how to avoid them)

This post is a part of our PESO model blog series – a guide to the basics of paid, earned, social and owned content.

In an ideal world, it would be easy for businesses to rank on the first page of Google’s search results. However, the online world is extremely competitive; only websites with the best SEO strategies come out on top. Your search engine results page (SERP) ranking has a powerful impact on your business – after all, most people won’t even look past the first page of results.



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Unfortunately, improving your site’s ranking can be easier said than done. Search engine optimization (SEO) is a complicated and constantly evolving practice. But before you call in an expert, there are steps you can take to avoid common SEO mistakes that drag down your ranking.

To get started, check out our infographic below.

4 common SEO mistakes:

SEO mistakes

Not only does ranking high in Google’s search results bring more traffic to your site, it will ultimately improve your brand’s credibility and help you achieve your business objectives.

For everything you need to know about H1 headings, Neil Patel has got you covered.

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Lindey Sudo
Lindey Sudo
lindey@communicatto.com

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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