This post is a part of our PESO model blog series – a guide to the basics of paid, earned, social and owned content.
In an ideal world, it would be easy for businesses to rank on the first page of Google’s search results. However, the online world is extremely competitive; only websites with the best SEO strategies come out on top. Your search engine results page (SERP) ranking has a powerful impact on your business – after all, most people won’t even look past the first page of results.
Unfortunately, improving your site’s ranking can be easier said than done. Search engine optimization (SEO) is a complicated and constantly evolving practice. But before you call in an expert, there are steps you can take to avoid common SEO mistakes that drag down your ranking.
To get started, check out our infographic below.
4 common SEO mistakes:
Not only does ranking high in Google’s search results bring more traffic to your site, it will ultimately improve your brand’s credibility and help you achieve your business objectives.
For everything you need to know about H1 headings, Neil Patel has got you covered.
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