
Decoding digital advertising: online ad jargon demystified
David Ogilvy, “The Father of Advertising”, once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Ogilvy’s words ring especially…
David Ogilvy, “The Father of Advertising”, once said: “Our business is infested with idiots who try to impress by using pretentious jargon.” Ogilvy’s words ring especially…
Your website is the heart of your digital strategy and the key to meeting your digital marketing goals. So, it had better be up to the…
Search engine optimization (SEO): A term so important to our everyday, Google-obsessed lives, yet many people don’t really understand what it is or how it works….
Managing social media communities can be one of the most rewarding jobs out there. It’s an opportunity to “provide a voice and personality for an entity…
Creating original, online content is a great way to engage your target audience once you have a digital strategy in place. As Smart Insights says, “Content…
Why drive your corporation to social media failure when you can avoid the pitfalls. Plan your social media strategy for success. Build your online presence.
“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship…
There’s no doubt that digital media has altered the public relations landscape forever. Given this reality, what does the current world of PR and corporate communications…
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Nearly every IRO I speak to is dissatisfied with his or…
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Investor relations people are not social. Oh, don’t get me wrong;…