
Can we still trust video to deliver marketing results?
If you got caught up in the Facebook video gold rush a couple years ago, you might have actually been handed a chunk of pyrite. Let…
If you got caught up in the Facebook video gold rush a couple years ago, you might have actually been handed a chunk of pyrite. Let…
Target audiences come in all shapes and sizes. Luckily, social media is a powerful tool for building connections – no matter who your audience is, you…
For any organization looking to connect with a wider audience, influencer marketing has evolved into an incredibly popular tactic. One sponsored social media post can do…
Storytelling is the buzzword of the marketing world, but today’s consumers are super savvy and if something doesn’t ring true, they will quickly tune out. That’s…
This post is a part of our community management series – a guide for managing issues in the digital age. Social media provides endless opportunities for…
These days, Facebook ads are becoming a must-do for most organization. Recent changes to Facebook’s algorithms have stifled organic reach; now, you’ve got to pay to…
Here’s a million-dollar question in the world of digital marketing: Are marketers buying ads on the right channels? More and more money is being spent on…
These days, everyone and their dog has a digital strategy. If you want to succeed in the online world, you have to have a game plan….
Sometimes it seems the oil patch is constantly losing in the battle for public opinion. Energy giants often take a beating in public image and branding…
Video has become a key marketing tool on social media platforms. Just look at the growing investment by businesses in video each year. How big is…