In the highly-competitive online world, every social media marketer could use a few tips for optimizing their efforts. One major piece of advice? Reevaluate habits.
Turns out, about 40 per cent of our daily activities are habit-based. This begs the question: What are you doing when you go on autopilot? Are you making the most of your time, or could you optimize your behaviours? If you feel like there’s room for improvement, check out the seven habits that leading social media experts swear by!
7 habits every social media marketer should pick up:
1.They budget for success
In order to make the most of your social media efforts, you’ve got to prioritize them in your budget. Make room for a digital consultant, save for social media ads, and invest in website optimization.
Due to the fact that you can actually measure the impact of your efforts while optimizing in real-time, budgeting for social media is always a sound investment.
2. They keep their key objectives top-of-mind
Why is your organization on social media in the first place? Do you want to help change government policies? Spread the word about your industry? Foster HR efforts? Whatever your reason, make sure your content aligns with your end-goal.
Keep in mind that preaching your key messages in every single post will bore your followers – instead, find engaging, creative ways to incorporate those messages. Variety is key!
3. They take time to understand their audience
Social media is all about knowing your target audience. What do they want? What do they need? Building target audience personas will help you find the answers. Always keep these personas in mind when crafting social media posts – if your content doesn’t align with them, don’t post it.
4. They plan ahead
Make your life easier by creating a content calendar. By planning out your social posts in advance, you can ensure you’re always on theme, on topic and on time. There’s nothing wrong with posting an off-the-cuff, timely post every now and then, but that shouldn’t be your go-to strategy.
5. They think visually
People love a good photo (or video). Make sure your content looks great – including photos or videos in your content can help improve audience recall and boost Facebook engagement by 37 per cent. If you’re not prioritizing visual content, you’re missing out on a huge opportunity.
6. They work smarter, not harder
You don’t need to post brand-new, original content every single day – that’s a recipe for creative burnout. Instead, save time by curating content. Sharing from outside sources can add a little variety to your feed (just make sure to give credit where credit is due). Try recycling your old content, too. You own it – might as well put it to good use!
Save yourself even more time and stress by investing in the right digital marketing tools – nobody has time for software headaches.
7. They crunch numbers
With social media, it’s all about metrics – the ability to measure your success is one of the major benefits of digital marketing, after all! Focus on audience growth, engagement and conversions – are you finding your people, and do they care enough to interact with and act on your content? If not, it’s time to restrategize. Bringing on an expert could make all the difference.
By rethinking your daily habits as a social media marketer, you could completely transform your organization’s digital presence. Share your top marketing habits with us in the comments!