Why is testimonial marketing so popular? It’s all about credibility and social proof. You can say your organization is great ‘til the cows come home – but what do your clients, members or customers have to say? According to Wyzowl, “nine out of 10 people trust what a customer says about a business more than what that business says about itself.”
Below, we’re covering how to collect and share the most compelling testimonials!
Understand the basics of testimonial marketing:
Need some testimonial marketing inspiration? You’ve got to check out these examples:
1. The Copy Posse
This testimonial from The Copy Posse leads with one big benefit of joining this copywriting program – and it definitely grabs attention!
Collecting testimonials that all centre around the same theme is a great way to show off your business’ worth. These testimonials from Bench (an accounting service) all relate back to one big, relatable source of stress: tax time. The headline at the top really seals the deal!
If you’re going to post testimonials on social media, make sure they’re eye-catching (like this one from Calm, a meditation app). Bonus points if you select a quote that kicks off conversations in the comments!
Looking to spruce up your website, social media, ads and more with incredible testimonials? It can be a big job. Reach out to us if you’re looking for a team of digital marketing pros to help you out!