Podcasts have been around for years now, and they’ve grown into a beloved, mainstream form of entertainment and education. As of 2019, 32 per cent of Americans listen to podcasts monthly. There’s truly a podcast for every subject – and luckily for marketers and communicators, there happens to be a ton of great podcasts focused on transforming digital strategies. Plus, they’re all free, which is great news for any organization running on a tight marketing budget.
As the world navigates through the COVID-19 pandemic, podcasts are becoming even more popular – most of us have plenty of time on our hands while we practice social distancing, after all. Why not use your free time to find a new go-to podcast and learn a thing or two while you’re at it?
Here are 7 digital marketing podcasts that will help transform your digital strategy, no matter your budget:
If you’re anything like us, you believe that every great marketing strategy begins with one essential tool: coffee. Marketing Over Coffee, which is recorded in an actual coffee shop, covers all the hot marketing topics, and its conversational, relaxed tone makes it a super fun listen. Plus, the lineup of guests is crazy – who doesn’t want to listen in on conversations between marketing legends?
how it feels to listen to podcasts pic.twitter.com/FvJUwquOdw
— zetsubouquet (@zetsubouquet) January 3, 2017
2. Goal Digger
The Goal Digger Podcast, hosted by social media influencer Jenna Kutcher, is all about actionable marketing hacks, which is super useful for anyone who wants to get online engagement without having to invest a ton into their strategy. While it’s definitely geared towards #GirlBosses, Goal Digger contains nuggets of wisdom every marketer can put to use.
View this post on Instagram
Your TIME is worth something. ? No matter what you do, life is a game of time and money, right? For the first 5 years of my business I only got paid when I showed up. The only way I could scale my business was through working more, that was it. There was nothing scaleable about it, there wasn’t a secret recipe to make money while I slept. I was in the business of trading time for money. ✖️ I realized a couple years ago how very fleeting and special time is. I can always create more services, products, and offers, but time? I can’t get that back, ever. ?? Anyone, no matter what line of business you’re in or what your work style is, you have the ability to make small shifts to begin transitioning away from trading your time for money. ?? Let’s really get into the tactical steps to make it happen. Press play right now.
Nonprofit workers wear many hats, kind of like Nonprofit Optimist, a podcast that covers marketing topics like social media management, branding and email marketing, while also offering up advice on other nonprofit-centric concerns, like gift programs and event planning. It’s perfect for every busy nonprofit marketer who also has a few other responsibilities on the side!
View this post on Instagram
***New Episode!*** After a long hiatus, I am so pleased to share the first of two episodes featuring Julia Gatten from AfricAid! Julia is their Director of Communications and as such, she has great insights on how to best share your organization's message, how to engage others in the story telling process (including volunteers!), and what she's learned about what kind of content donors are most likely to read. You can find the episode on Apple Podcasts, most podcasting apps, or on our website by clicking the link in our bio. Happy listening! #nonprofitoptimist #newepisode #nonprofitpodcast #nonprofit #nonprofits #nonprofitmarketing #nonprofitorganization #nonprofitcommunications #nonprofitlife #emailmarketing #nonprofitvideos #nonprofitvolunteers #storytelling #nonprofitstorytelling
Communicatto’s own podcast! Every Monday, we’re breaking down our thoughts on current events – especially COVID-19 – and their effects on the digital marketing landscape. Take a listen and get to know members of team Communicatto: Doug Lacombe, founder and CEO, Heather Murray, Director of Content and Strategy, and Scott Payne, Director of Business Development.
New from us: Socially Speaking: Crisis communications during COVID-19 https://com.municat.to/3bj8v25 #socialmedia #contentmarketing #newpost
5. She Podcasts
Want to start your own podcast? She Podcasts provides in-depth insight on everything you need to know, from setting up interviews to navigating sponsorship deals. Hosts Jessica Kupferman and Elsie Escobar’s advice for wannabe-podcasters is priceless – and since you’ve probably got a little extra time on your hands, now is the time to give podcasting a go.
View this post on Instagram
What are your goals for your show this year? ? Setting goals are important because they move you in the right direction. 2020 is the year to take your show to the next level. Share your goals with us. ? . . . . #shepodcasts #shepodcastslive #podcastconference #podfestfam #podcastersinthewild #shepodcasters #speakersconference
During these uncertain times, planning for the future can be tricky – but it’s a great way to stay positive and learn about some valuable tricks and tools that may help you navigate current challenges. Discovering new digital marketing podcasts is one of life’s small joys – and the knowledge you’ll glean could be invaluable to your digital strategy.
Let us know your podcast recommendations in the comments section!