Is improving your digital ad strategy on your 2022 to-do list? Don’t worry – you’re not alone. As the digital advertising world continuously evolves, organizations have so much to gain through their ads. But there are lots of digital advertising mistakes to be made along the way if you’re not careful.
Information is power when it comes to avoiding missteps. Below, we’re listing some of the most common digital advertising mistakes you need to avoid in 2022 and beyond.
Don’t get caught making these digital advertising mistakes:
1. You don’t invest in copywriting
First thing’s first – a good ad is all about good copy. Depending on the ad format, you might only get a couple sentences to relay tons of key information to your audience. That’s why some of the best digital ads wouldn’t be possible without help from copywriting pros.
Most great ads (depending on the platform) need to include:
- A killer headline
- Clearly-identified benefits of your organization/service/business
- An understanding of your audience’s pain points
- A clear call to action
- A sense of urgency
2. Your target audience is too broad
“Everyone” isn’t a target audience. One of the best things about digital ads is how hyper-targeted they are. A good ad will make your audience feel like you’re talking directly to them. But in order to do that, you’ve got to get specific.
Before you get started on your next ad campaign, make an in-depth target audience marketing persona or two. Trust us – your entire digital marketing strategy will thank you.
3. You don’t listen to your metrics
Targeting capabilities are one of digital advertising’s biggest bonuses; analytics are another. Unlike traditional ads, you can accurately measure whether or not your digital ads work – and why. This makes it easy to pivot and make smart, data-backed adjustments (when needed). Talk about getting more bang for your buck.
4. Your ads don’t align with the rest of your digital strategy
Anyone can boost a post on Facebook. But if the rest of your digital strategy doesn’t align with your social ads, gaining real traction won’t be easy. Ideally, your ads should compliment your social strategy, blog content, website and more. When all components of your strategy work together (instead of clashing), your efforts will be amplified.
5. You’re only advertising on one platform
Remember when Facebook, Instagram and WhatsApp went down back in October 2021? That was a real wake-up call for business owners – you can’t put all your eggs in one basket. The same goes for digital ads. Take advantage of the options available to you (if they align with your target audience). Try switching it up with a mix of SMS, Google and social ads in 2022!
Digital advertising is never simple – which is why getting help from the pros is your best bet. Want to learn more about our digital advertising services? Get in touch with us!