Now more than ever, marketing teams are investing tons of creative energy (and time) into keeping up with the workload. Turns out, Instagram’s algorithm favors accounts who post four to seven Reels per week. That is a lot of video content.
Want to see what Instagram Reels could do for your social media strategy, but have no idea where to get started? There are tons of brands that could inspire your next great video. Check out a few of the best Instagram Reels creators below!
5 brands to follow for Instagram Reels inspiration:
These days, we’re all trying to cope with short attention spans and overloaded to-do lists. Sometimes, Instagram followers just want quick tips and news updates without having to do deep dives themselves.
So why not take a page out of @shinewithnatasha’s book and create newsworthy Reels?
There are tons of how-to Reels out there, but @fraicheliving is definitely one of the best. With easy-to-follow visuals and simple subtitles (no need to turn up the sound), Fraiche Living makes how-to videos look amazing. Excuse us while we drool over all the “fraiche” recipes.
People love a listicle – and not just when it comes to blogs. Listicles are a super-popular Reels format, and @latermediahas many great examples (plus tons of helpful marketing advice). Whether you’re looking for Reels inspiration or just need trustworthy social media management insights, definitely give Later a follow.
Behind-the-scenes content is always a hit. If you’re looking for examples, @skillshare is the account to follow. True to their name, they also post super-helpful (and creative) tutorials. Follow them for the Reels inspiration, and you might inadvertently learn a new craft along the way.
Reels aren’t supposed to be 100 per cent serious, 100 per cent of the time. Have fun (and score relatability points) by creating a few funny Instagram Reels – if it works for your brand, of course. Before you get started, be sure to check out @justme.rod, one of Instagram’s favourite funny guys. He rose to popularity by ensuring his content is super on-trend, topical and relatable (to Millennials, at least).
We hope you find a little inspiration from this list – and, most importantly, have fun creating Instagram video content! If you’ve got the time, it’s amazing how well Reels can perform, even on a $0 budget.
Need more social media tips? Check out these posts: