It’s no secret that we live in a very mobile friendly world – or, perhaps, mobile obsessed is the more accurate term. Smartphone dependency is the new norm, and each day, new ways of integrating mobile technology into everyday life are discovered.
Why is it, then, that so many businesses haven’t optimized their websites for mobile consumption? As Smart Insights reports, “Over 20% of Google searches are performed on a mobile device.” By disregarding those mobile users, organizations are essentially turning away their target audience. The only way this can be fixed is through a website upgrade.
Is your organization lagging on the mobile-friendly front? For a little motivation, check out the rest of this post to discover what you could gain by optimizing your site for mobile devices.
4 key reasons to go mobile friendly:
- Mobile use is on the rise: “As of 2014, mobile overtook desktop as the primary device people use to access the Internet,” Hootsuite reports. If you’re going to have a website, you’ve got to make sure it’s optimized for your target audience. Considering your audience will likely use mobile devices to access your site, you want to make sure you provide them with the best possible user experience.
- Generate more traffic: Since 2015’s “Mobilegeddon”, Google’s “punished” non-mobile friendly sites on the search engine results page, meaning they rank lower than their mobile-optimized counterparts. If you want to rank high, get noticed and generate traffic, you’ve got to go mobile friendly.
- Increase Conversion: Whether you’re looking to sell a product, provide a service or even reach a non-sales related objective (like promoting a whitepaper, or gathering emails for your e-newsletter), every business has a conversion goal. However, your visitors face a major roadblock in answering your call-to-action if you haven’t gone mobile friendly. After all, if your site doesn’t function properly on your visitors’ devices, do you really expect them to stick around and help your business out?
- Reduce frustration: In our time-crunched society, mobile users want information and answers as soon as possible. If they have to waste time on your non-mobile friendly site trying to locate information or waiting on slow loading speeds, they’re going to lose interest fast. Chances are, they’ll flee to your competitor’s site before your page even finishes loading.
How mobile-friendly is your site? Google’s test reveals the answer.
Check out think with Google for tons of info on creating great mobile experiences for visitors.
Kissmetrics created an excellent infographic on “Mobile Mania”.
Still not convinced? ComScore has got the big stats on mobile usage.