It’s official: The 2010s are coming to a close. While this decade was one for the history books in all regards, we’re really fascinated by one significant change in the marketing world: Digital advertising has officially outpaced traditional advertising.
In 2019, digital advertising spends were projected to surpass traditional ad spends for the first time ever – and the gap will continue to grow for years to come. If you’ve been resisting investing in digital, it’s safe to say that your advertising strategy is officially behind the times.
Below, we’re covering three major reasons why you need to prioritize digital in your 2020 ad budget:
1. Make your budget work for you
You can spend as much or as little on digital ads as you like, especially when it comes to social media and search ads – set rates are becoming a thing of the past. Plus, digital ads are even more cost-effective when you take their audience-targeting capabilities into consideration. You can be completely intentional when deciding who sees your ads – meaning you’ll have a much better shot of connecting with people who actually care about your brand and services.
Finally, digital advertising allows you to measure your success through a variety of fascinating metrics – and the same simply can’t be said for traditional advertising options. These days, it’s all about putting the data to work for you (and your budget).
2. Your options are endless
There’s truly a digital advertising option for every budget and every target audience. Whether you want to save money by creating your ad content in-house or go all-out with a beautifully-produced video ad, digital’s flexibility is unmatched. Here are just a few popular options:
- Search ads
- Boosted social media posts
- Social media and YouTube video ads
- Digital audio (podcast) ads
- Sponsored Instagram posts
No matter which advertising option(s) you choose, once your ad campaigns go live, you can bolster your efforts by producing well-aligned, organic content on your website and social media channels too. The idea is to draw audiences in – and keep them hooked – with a consistent digital presence.
3. It’s never been easier to grow your audience
Here’s the thing about digital advertising: People aren’t looking for a hard sell. More than anything, they want help in making informed decisions. That’s why the right digital advertising strategy is crucial – your ads need to be enlightening, on-brand and succinct in order to receive positive responses.
Do this all well, and you’ll gain on-target audience members who are genuinely interested in what your brand has to say. Once you hook them with well-crafted ads, you can encourage them to convert as they build a deeper relationship with your brand – and, of course, you can monitor all this activity in real-time via analytics, and adjust your strategy accordingly. When it comes to collecting performance data, traditional ads simply cannot measure up.
Got any other questions about digital advertising in 2020? Get in touch with us – and, in the meantime, have a very happy New Year!