Every nonprofit has a story to tell – and that story is a major part of your brand. Therefore, each branding decision your organization makes, from website design to content curation, should align with that story.
Branding bloopers happen when your online presence doesn’t live up to your story. Issues like poor social media management or a dysfunctional website could hurt your brand, making it difficult to win over donors, volunteers, patrons, members and more – which is bad news, as the competition is often stiff.
Our infographic below highlights some of the biggest mistakes nonprofits make when it comes to branding. Here’s how to fix your approach!
Don’t make these three branding bloopers:
Want to learn more about digital marketing for nonprofits? Check out the other posts in this series: